TELAV

CONCEPT:
Hi Cris, creating a logo take much thought and play. The idea I was after was having a logo that spoke to the nature of your business which is to get the leads and then close the deals. I toyed around with shapes and object that symbolized “to close”, “to shut”, “to finalize”. Then I thought of the “incoming” of leads and the “outgoing” of closed deals. Ah ha, yes, in-and-out (not the burgers). So from there I worked with arrows that when aligned on top of each other create a unique shape that has movement.

THE LOGO CONCEPT IN BLACK & WHITE:

 
 
 
 
 

COLOR PALETTE:
Now time to add color to the Telav logo that reflect the business:

SUNBURST ORANGE | HEX# E77500

Color Name: Sunburst Orange

Psychological Associations:

  1. Warmth and Energy: Sunburst Orange exudes warmth and vitality, evoking feelings of enthusiasm, energy, and excitement. This color stimulates mental activity and can grab attention quickly.

  2. Optimism: It's often associated with optimism and a positive outlook on life, making it an ideal choice for brands that want to convey a sense of vibrancy and enthusiasm.

  3. Creativity: Orange is also linked with creativity and innovation.

 
 

MIDNIGHT BLUE | HEX#20364d

 

Color Name: Midnight Blue

Psychological Associations:

  1. Trustworthiness and Stability: Midnight Blue is a deep, rich color associated with stability, trustworthiness, and professionalism. It conveys a sense of reliability and dependability, making it an excellent choice for brands that want to establish a strong and trustworthy image.

  2. Sophistication: It's often perceived as sophisticated and authoritative, suitable for brands that want to convey a sense of elegance and luxury.

  3. Depth and Calmness: The deep hue of Midnight Blue also evokes feelings of calmness and introspection.

 
 

Psychological Impact of the Combination:

When used together in a logo, Sunburst Orange and Midnight Blue create a striking contrast that captures attention while also conveying a sense of balance and harmony. The dynamic energy of Sunburst Orange complements the stability and trustworthiness of Midnight Blue, creating a logo that feels both exciting and reliable. This combination can be particularly effective for brands that want to stand out in competitive markets while also instilling confidence and trust in their audience. Telav indeed!

 
 

SLOGAN:

Now, how about a slogan that coincides nicely with the logo? I was thinking something like “Inbound Leads. Outbound Success.”

Straightforward and to the point. Using the above color Telav logo as a reference the slogan plays into the logo concept whereas the “Inbound Lead” is the midnight blue arrow and the “Outbound Success” is the orange arrow that matches the color of the “Telav” font.

To the left, you can see I was also toying around with the slogan being “Inbound Leads. Outbound Sales.” which is even more direct. Thoughts?

COLOR PLAY:

These colors (Orange, Blue, Black & White) can be used in a myriad of ways with the Telav logo (click on the logos to make them full screen. You can even scroll through them with the left and right arrows to view them one after another:

VIEW THE TELAV LOGO IN MOTION: