GOOD NEWS TEA

THE LOGO CONCEPT IN BLACK & WHITE:

 
 

  1. Symbolism: The brim ring of a tea cup with steam billowing, forming a heart, is a clever and symbolic representation. It captures the essence of tea and its ability to bring warmth, comfort, and love.

  2. Positive Message: The heart-shaped steam not only represents the warmth of tea but also aligns perfectly with the brand's message of "Brew Good News, Steep Great Memories." It visually communicates the idea of spreading love, positivity, and good news through tea.

  3. Memorable and Unique: The combination of elements—tea cup, steam, heart—creates a memorable and distinctive logo. It's likely to stand out and be easily recognized by customers.

  4. Font Choice: Using Cormorant Garamond for the company name adds a touch of elegance and classic style. It pairs well with the handwritten style of Playlist Script (used for the slogan), providing a balanced and harmonious look.

  5. Relevance: The logo directly relates to the company's name and mission, making it cohesive and relevant. It effectively communicates the brand identity in a simple yet powerful way.

 

COLOR PALETTE:
Now time to add color to the Good News Tea logo that reflect the business:

EARTHY GREEN | HEX#679436

Color Name: Earthy Green

Description: Represents growth, nature, and the freshness of tea leaves.

Usage: Use for headers, buttons, or accents to bring a fresh, natural feel to the website.

Psychological Associations:

  1. Nature: Green is strongly associated with nature, growth, and freshness. It can evoke feelings of harmony, balance, and renewal.

  2. Health: Green is often linked to health and wellness. It can convey a sense of vitality and positivity.

  3. Tranquility: Lighter shades of green, like the Earthy Green in the palette, can also bring a sense of calm and relaxation.

WARM BROWN | HEX#7E5D3D

Color Name: Warm Brown

Description: Reflects comfort, stability, and the earthiness of tea.

Usage: Ideal for text on a light background, providing contrast and readability.

Psychological Associations:

  1. Stability: Brown is often seen as a stable and reliable color. It can convey a sense of security and comfort.

  2. Earthy: Brown is associated with the earth, grounding, and warmth. It can evoke feelings of coziness and homeliness.

  3. Simplicity: Brown is also linked to simplicity and a connection to the natural world.

SOFT CREAM | HEX#F0EDE5

Color Name: Soft Cream

Description: Adds a touch of elegance and warmth.

Usage: Perfect for backgrounds to create a soothing and elegant atmosphere.

Psychological Associations:

  1. Elegance: Cream or off-white colors often suggest elegance and sophistication. They can create a sense of refinement and luxury.

  2. Calmness: Soft Cream, being a lighter color, can also evoke feelings of calmness and serenity.

  3. Warmth: Cream tones can feel warm and inviting, creating a welcoming atmosphere.

SUBTLE GOLD | HEX#20364d

Color Name: Subtle Gold

Description: Symbolizing quality and sophistication.

Usage: Use sparingly for highlights or call-to-action buttons to add a touch of luxury.

Psychological Associations:

  1. Luxury: Gold is often associated with luxury, quality, and prestige. It can convey a sense of richness and value.

  2. Success: Gold is linked to achievement and success. It can inspire confidence and optimism.

  3. Warmth: Like warm colors, gold can also bring a sense of warmth and energy to a design.

 
 
 

Psychological Impact of the Combination:

  • The combination of these colors in the palette can create a harmonious and inviting feel for the "Good News Tea" brand.

  • It suggests a blend of nature (Earthy Green), comfort (Warm Brown), elegance (Soft Cream), and quality (Subtle Gold).

  • Together, they aim to evoke feelings of positivity, relaxation, sophistication, and warmth, aligning well with the values of the tea company.

When used effectively in branding and design, these colors can help create a cohesive and emotionally resonant experience for visitors to the "Good News Tea" website.

 
 

SLOGAN:

“Brew Good News, Steep Great Memories”

The slogan "Brew Good News, Steep Great Memories" is perfect for "Good News Tea" as it encapsulates the essence of the brand's mission and identity. "Brew Good News" reflects the company's commitment to spreading positivity, much like the act of brewing tea infuses flavor into water. It symbolizes the sharing of uplifting messages and the warmth of good conversations that tea moments often bring. "Steep Great Memories" invites customers to savor not just the tea but the moments and connections it fosters. It suggests that every cup of tea is an opportunity to create cherished memories, emphasizing the brand's focus on meaningful experiences and lasting friendships. This slogan beautifully blends the company's commitment to spreading good news with the transformative power of tea, making it a perfect representation of "Good News Tea" and its values.

COLOR PLAY:

These colors (Earthy Green, Warm Brown, Soft Cream & Subtle Gold) can be used in a myriad of ways with the Good News Tea logo (click on the logos to make them full screen. You can even scroll through them with the left and right arrows to view them one after another:

GOOD NEWS TEA PRODUCT MOCKUPS: